New for winter: Elan and Atomic skis, and ski boots that fit

New Elan skis: find your kind of turn

Perhaps you love fresh morning corduroy and quick, clean turns on edge. Or perhaps you want an enjoyable day on the mountain even after the piste gets chopped up. Our new arrivals cover several different skiing styles.

The Elan ACE SL11 rewards confident skiers in short to medium carving turns. Its narrow waist makes edge changes quick, while Active Suspension Drive helps keep the ski running smoothly. The new ACE SC7 features two layers of Titanal reinforcement. Both are at home making precise turns on groomed pistes.

For relaxed, all-day skiing, we’ve added the Wingman 78 Ti HD. Tip rocker helps initiate turns, Titanal reinforcement provides support, and the HD surface adds durability for regular use. New women’s models include the ACE SC5 W and Wildcat 80 C. The Wildcat combines an Amphibio profile with lightweight carbon reinforcement for flowing turns, even in chopped-up snow.

Atomic joins our range: from carving turns to full days on the mountain

Atomic is a new brand for us, adding both performance carving skis and more versatile models for changing piste conditions.

The Redster X7 Revoshock C has a narrow waist for quick edge changes and switching between short and longer turns. The Redster Q7 Revoshock C has a wider waist and a more versatile character, suited to pistes that change throughout the day. On both models, Revoshock C absorbs vibration for a calmer ride.

For women, we offer the Cloud C9 Revoshock Light and the Cloud Q range. The Cloud Q11, for example, suits skiers who like to vary their turn shape and want stability as snow conditions change.

Atomic ski boots: more options for different feet

Every foot needs a different combination of space and support. Within the Atomic Hawx range, you can compare the narrower Ultra 110 S, medium-volume Prime 110 S BOA and roomier Magna 110. We match the boot to your foot shape, instep and overall foot volume.

Our range includes both traditional buckles and BOA. On the Hawx Prime 110 S BOA, the dial lets you finely adjust the fit around your foot. Above all, though, we look for a secure fit and the support you need when skiing.

Finding the right ski boots starts with measuring your feet

Before choosing a model, we measure the length and width of both feet and assess your arch type from a footprint. During the fitting, we also check instep room, heel hold and how closely the boot wraps around your foot. We then consider your experience, skiing style and expectations for comfort.

Two people who wear the same everyday shoe size may need completely different ski boots. Measuring gives us a better starting point, so we can focus on models suited to your foot shape.

Sidas insoles: a small part of the boot, a big difference in support

A well-chosen insole supports and stabilises the foot and helps distribute pressure under load. That’s why we consider it alongside the shell and liner when choosing your boots.

We stock Sidas 3Feet Eco Winter in three versions: Low for low arches, Mid for medium arches and High for high arches. Choosing an insole goes beyond shoe size. Measurements and a footprint help us select the right shape; trying it in the boot confirms how it works for you. The winter version also provides thermal insulation.

We choose the insole during the boot fitting. That way, you assess the feel of the boot with the same support you’ll have on the slopes.

Bootfitting: fine-tuning a well-chosen boot

This year, we’ve built on our boot selection and fitting experience with specialist Atomic training in heat moulding liners and shells. On compatible models, Mimic lets us heat-mould the liner, while Memory Fit allows us to adjust the shell and cuff. This helps us address specific pressure points and refine contact between your foot and the boot.

The approach depends on the model and how it fits. Sometimes adjusting the buckles or cuff is enough; in other cases, heat moulding can help. The foundation is always the right boot shape and size. If a boot already fits well when you try it on, there’s no automatic need to heat it.

Atomic helmets: a visor that draws in towards your face

Atomic also brings goggles, helmets and poles to our range. The Revent GT AMID Visor HD PHOTO and Savor GT AMID Visor PHOTO visor helmets particularly caught our attention for their clever closing mechanism and close fit around the face.

First lower the visor in front of your eyes, then draw it in towards your face. A soft foam seal follows the contours of your face and sits around your eyes much like ski goggles. The close fit and seal help keep out wind and snow. On the lift, you can flip the visor back up.

The Revent GT AMID Visor HD PHOTO combines a photochromic lens, which adjusts its tint to the light, with HD technology. This enhances contrast to help you pick out uneven terrain and changes in the snow surface. The Savor GT AMID Visor PHOTO also has a photochromic lens.